Hey, Everybody. This is Donnie Gupton, and I work with staffing agencies and recruiting professionals that are looking to aggressively grow their business. In this video, I’m going to go over Facebook Jobs: What Staffing Agencies Need to Know. As many of you may or may not have heard, Facebook has launched, as of February 15th, a new job posting feature where companies can post a new job opening, and applicants can apply right there through Facebook.
The first thing is, don’t panic, because this isn’t going to impact your business as much as you may think. It’s just like any other job board that’s out there, like Monster or Indeed, or anything like that. It’s just another opportunity for your company, ultimately, to be seen if you leverage it properly.
I think the biggest market impact it will have is actually on the lower-level, hourly type jobs. People who don’t have an online presence will really be able to take advantage of this. People who aren’t on LinkedIn, necessarily, are going to be the ones that are going to be taking advantage of this early on. Not to say that you can’t leverage this for your own clients in order to attract top quality talent.
Secondly, don’t expect a bunch of organic postings now to start showing up on feeds. This is probably just another way for Facebook to generate revenue so, at the end of the day, these job postings will be able to be boosted. And that’s probably where they’re really going to make some money on these job postings. And that’s where, if you know how to leverage Facebook’s ads, then you are going to be ahead of the game, and you can greatly benefit from this.
Let’s talk about how, as a staffing company, you can take advantage of this. This first thing is, get started now. Embrace this today. Get on there. Start messing around with it. And, anything that’s new, if you’re first, and the faster you’re on something and you’re ahead of the curve, that’s when you get a chance to make an impact and take advantage of an opportunity.
Get on this, and make this a part of your normal routine, just like you would with any other job board. Definitely make sure you’re still posting on your own job board. But, leverage this Facebook space, and take advantage of it.
The cool thing, like I said early on, is this is really a streamlined process where your clients and/or job applicant will be able to apply right from Facebook. So you, as a recruiter or staffing agency, will actually have to manage this Facebook app ongoing so that you are staying on top of that. But, it’s also going to make for a very easy interface to use and easy way to interact with a potential candidate.
The other thing is, if you are going to try to really attract your ideal, higher end, salary type paying positions, then you’re probably going to have to go after the Facebook ad part, like I said, and that’s going to be a huge thing. If you are not leveraging social media at this point in general, you’re definitely missing out. According to ADP, 73% of companies said that they had successfully hired employees using social media. People are using social media as a means to find new opportunities to grow their business.
So, kind of the recap on how you can leverage this is, get involved now, start posting on behalf of your clients from your own Facebook page, and just make this a part of your normal process. Get in and get started with this immediately, even though this is going to impact more of the lower-wage, hourly employees. This is just another way to add value for your potential client, and as a staffing agency looking for ways to get people to understand your value, this is another way to do that and let them know that you’re ahead of the curve, you’re already using the Facebook job postings, and that you already know how to leverage that.
Next, what I want to do is just go over what you need to know about actually posting a job. If you see right here, it says “Create a Job Post”, you would click on that. I’ve already done that, so we’re going to hop over to a job post that I have mocked up for you. This is my page here, “Attention Social Media Manager. Are you looking for a change?” You’ll be able to put in the job title in here, the salary per year, per month, per hour, whatever it is. Job type – full time, part time, internship, volunteer, contract work. They’re really hitting all the main points. But what I want to suggest is that you really leverage this more like an ad than it is for an actual job posting. So, meaning, getting a little more creative on how you’re going to attract somebody’s attention. If not, you’re just another job posting out there because, like anything that Facebook launches, people are going to hop on this like a wildfire. So, you want to be a part of that.
So, basically, you have the introduction. You got the photo, the job title, the location, your salary, your job type, and your details. Once you have that, you’re just going to “Publish Job Post”. As you can see here, once your job is approved, it’ll be on Facebook within 24 hours. Your job posts Social Media Manager will be active for 30 days. These are only going to be up for 30 days, and that’s key. So, keep that in mind as you may have to create jobs that are open longer than that.
As you can see, the job posting actually looks very similar to a Facebook ad, and you can see that applicants can apply now, and we’ll get to that. But the other thing I want to point out here is this Boost Post, or Boost Job, which is going to be very similar to boosting an ad on Facebook. And, I will caution you on just thinking that you’re going to put money on that and money behind your job post, and that you’re going to get action. You really need to know what you’re doing when it comes to Facebook ads. If not, it can just drain money from your company. On the flip side, if you do know what you’re doing, it can actually be a great tool that your company can utililize.
So, let’s kind of walk through what the applicant would go through if they click on this. So, click on “Apply Now”. It gives the full description of the job. And, what we have here is a standard application form, essentially. You have your job experience, your education. If I were applying, I would probably put in a mini-resume and a link to my LinkedIn page so that they can see that and get more information. But, that’s not really as much for you to worry about as it is the actual applicant to worry about.
That’s kind of the gist overview of Facebook Jobs: What Staffing Agencies Need to Know. And, again, just another reminder, this will all be housed right here on Facebook. You and/or the applicant won’t have to go anywhere else to access information.
I hope this video was helpful. There’s definitely a couple ways that I can help you out with this new feature. The two main ways that I can help you out with these new changes is, I can run your complete Facebook social media strategy for you, including posting jobs, including content related to your market, and helping you attract more clients using Facebook ads. And, the second thing is, if you just need a little push in the right direction, then you can reach out to me for some coaching, and I will get your Facebook presence heading in the right direction.
So, if this is something you want to discuss, then reach out to me on my website at www.donniegupton.com, or you can email me at donnie@donniegupton.com, and I would love to speak with you and see how I can help your business. And, again, I hope this was helpful, and I will talk to you soon.
