The most basic thing that every recruitment organization needs is to find the most effective ways to engage with their ideal clients and candidate. Most business owners agree that leveraging an online marketing method would positively impact their business but they don’t know the most effective way to get it done.
You really only have a few options:
1. OLD SCHOOL – Cold calling, networking and relying on referrals
2. NEW SCHOOL – (Inbound Lead Generation) Attract your ideal prospects and become a valuable, trusted source
3. DO NOTHING – Stay exactly where you are
Well, OPTION 2 is the most effective way to scale your staffing business and here are 5 reasons why:
1. Saves Time – One of the biggest benefits of having an inbound lead generation system is that it will save you a ton of time. Instead of pounding the phones all day or attending networking events by night, inbound lead generation is working around the clock and it doesn’t get burnt out like humans do.
2. Saves Money – Have you ever calculated how much time you spend cold calling and what the ROI is? Let’s say you value your time at $100 per hour and you spend 20 hours a week cold calling. That would be $2000 a week or $8000 a month. What is that $8,000 dollar investment getting you in return? Now that we have talked about how much cold calling is costing you, take the time to reflect how much money you have wasted on marketing activities that don’t work. Radio, job boards, purchasing lists, trying different lead generation companies, SEO and different AD campaigns. You can spend a lot of money trying to figure this stuff out but having a proven inbound lead generations system will streamline your costs and allow you to engage with new clients predictably.
3. Creates Authority – When we cold call we lose all of our positioning power. This is the main reason why many recruitment companies are chasing the same jobs and playing the contingency game with a ton of competition. When you have a prospect booking time on your calendar then that allows you to set the tone and control the conversation. By doing this, we can actually dig deep into what the actual problem is with their organization and present ourselves as the best solution. In addition to that, a quality lead generation system will have content that supports your positioning as an authority so they already view you in this light before you get on a call.
4. Keeps you of top of mind – Ever get sick of making those quarterly calls to see if your prospects have any needs and come to find out you missed them by a few weeks and went with another vendor? Being at the right place at the right time is the incredibly important to scaling your business. An effective inbound lead generation method will keep you top of mind so when the need arises, you are the most obvious choice.
5. Creates deep connections – The recruitment business has always been built on solid relationships. The challenge has always been the only way to build relationships is to get on the phone or sit down face to face. Now I am not here to tell you to stop doing that because we all know that is necessary. But with the technology available to us today, it is becoming a lot easier to start these relationships online. A good content strategy will focus on building deep connections with your prospects by being authentic and transparent.
In conclusion, inbound marketing is not something you can just wing and expect to get results. You need a professional strategy and relentless follow through to implement a successful campaign. Just like anything, your commitment to inbound lead generation will determine your overall effectiveness. Now go get started.
