How to Leverage LinkedIn for Your Recruiting Business!
Do you want to get the most out of LinkedIn? LinkedIn can be a gold mine for you but it’s very saturated. LinkedIn’s always making changes.
I’m going to show you exactly how you can leverage LinkedIn moving forward with all the changes that they’ve made.
Everything I’m about to show with you is exactly how I’m helping my clients pivot and shift with all the changes that LinkedIn is always making. Even with all the changes they’ve made there’s a lot of things that we could have been doing for the last few years that will change the impact of how people see you and engage with you on LinkedIn.
The first thing you want to focus on is changing your profile. Traditionally what we’re thinking is that our profile is a way for us to have a resume, if you’re not actively hunting for your job you want to switch that profile into a sales page. A way that you can present yourself into your market and let your market know how exactly you can impact them.
Some of the key areas that you would want to address is first and foremost making sure you have a good cover photo and be creative. The cover photo is not that big of a deal so don’t worry about that but it certainly won’t kill you to have it.
Make sure you have a good headline because it is really good and most people here would be like oh CEO of xyz recruiting firm and that doesn’t tell anybody in your market what you do.
The headline is a great way to state how you help the market and how that benefits them so make sure that you’re tweaking that headline to hit home with a core market.
Make sure that your about section tells about how you can help and impact the market. So that’s the first thing you want to do and obviously there’s other sections in your profile making sure that you have you know your experience dialed in there any skills and endorsements.
If you don’t have recommendations you should be actively asking for them. Recommendations are huge because it’s a way for people to ultimately vet you out and just people that are looking to do business with you.
That’s the first shift is changing your linkedin profile from a resume to more of a page of how you can help your market.
The next thing you want to focus on is you want to be proactively growing your network every single day. This isn’t really a big mind-boggling revelation here but it should be a part of your game plan and the reason why is because when somebody joins your network you can send them a series of messages. Tou don’t have to rely on emails and i know recruiters love linkedin recruiter because it allows you to send emails it allows you to send some things in bulk but the problem is if they don’t respond you’re kind of you’re kind of stuck and so what i’ve found to be effective what my clients have found to be more effective than actually using linkedin recruiter is connecting with people and then sending them a direct message to their inbox.
You want to be looking for ways to grow your network including doing outreach and then also creating content and that kind of leads me into number three which is creating content.
If you’re not creating content on linkedin yet it’s not too late but it’s time for you to get started on that journey. There’s a lot of users on the platform, there’s still a very small percentage that are actually creating content so you have an excellent opportunity to capture your audience’s attention.
If we’re basically connecting with people every single day, what I want to be able to do is serve my audience, network and market with value. I want to be able to connect with them through value, getting into a habit of creating content and showing up on linkedin regularly. I recommend every day at least Monday through Friday. Sometimes you can justify doing it multiple times a day.
Some of the opportunities out there are sharing your wins, being a positive influence will really impact the way people look at you and so if you.
Next thing is engaging with other people’s content and this kind of falls still in that same bucket if you’re not ready to get started on your own content journey go to some of your key prospects whether clients or candidates see if they’ve posted anything and just simply start to engage on their content. That’ll put you right on their radar and it’s a great way for them to you know be more receptive to your outreach and be more receptive to got going on that’s going to be something that could be helpful to them.
The other thing you really want to look at is groups. Linkedin groups are going to be a big big thing. Once you join groups the powerful thing that being connected to other people in the groups does it allows you basically to go through once you see all your members of this group you can go through it allows you to message everybody. This person isn’t connected with me the third third person connection and i can send them a direct message it’s not going to cost me an email it’s not going to cost me any credits that way. That’s the power of joining groups is that you can connect with prospects whether they’re clients or candidates especially if you’re if you’re looking for a specific candidate.
The next one the other way you really want to start looking at leveraging linkedin is what are the outside tools that you could be using it’s getting off of linkedin and using these tools that will scrape data something I highly recommend. Linkedin stopped giving the data away a couple years ago there’s plenty of work around tools there i will tell you to be very very careful tool that i use is called snov.io there’s tons of them out there different tools that will scrape your data from linkedin and be able to get that data into a different email campaign.
Those are the five ways you can leverage linkedin
1. Make sure you turn your profile into more of a sales profile and less of a resume
2. Proactively grow your network
3. Engage or create your own content and then engage with other people’s content if you’re not there yet and then the
4. Looking at using outside or using leveraging the groups so that you can send people messages
5. Using outside tools like snovio to scrape data.
