James Hornick – Marketing Pivots Recruiting Agencies Need To Make Because of Covid 19 - Digital Client Acquisition Expert for Recruiters

James and I were originally going to talk, ad nauseam, about content in the recruiting world.

But with the coronavirus dominating every aspect of professional life right now, we thought it’d be a more interesting conversation to discuss pivots: what we’re changing in our approaches, what we’re seeing that seems to work, and how we’re carrying on ‘business as usual’ in a world that is highly unusual.

James Hornick is a Partner at Hirewell, a Chicago based recruiting firm with a variety of specialty areas (tech, HR, marketing, sales, finance & accounting).

In 2015, after more than a decade of technology recruiting, James started Hirewell’s Digital Experience & Marketing division.

After talking to marketers on a daily basis for several years, he was inspired to take on a new challenge: building out Hirewell’s own digital and content marketing.

He currently hosts the Hirewell Recruiting Insights podcast and takes a very team-focused, video-centric approach to Hirewell’s marketing initiatives.

In this episode:

How James got into the industry
Impacts of coronavirus in the company and what James see in the market from his angle
Be empathetic with marketing
Posting work from home tips
Opportunity in the worst situations
Advice on content creation nowadays
Consistency in postings
Advice on current clients on the triage plan
Time to learn from people where there is value
James’ quick cheat tips on postings
What excites James nowadays