I had a great time interviewing my friend Simon Lynch from Treasury Talent.
Simon is the owner of Treasury Talent based out of Australia and he has made quite a name for himself in the treasury space. After having years of success working exclusively in treasury throughout Australia, Simon has now taken the brand global.
One of the big contributors to Simon’s success is, The Treasury Talent Podcast. Simon started the podcast almost 2 years ago and his brand has skyrocketed ever since. He has interviewed some of the top treasurers in the world and has built an amazing following.
If you are thinking about starting a podcast for your recruiting brand then you definitely don’t want to miss out on this.
Simon shares his journey of building the Treasury Talent brand as well as his best secrets around starting a podcast.
In this episode:
- Key differences of Australia and US markets
- How Simon got into the recruitment business
- How business development is easier with having a podcast
- Creating valuable content
- How long did it take for Treasury Talent to get traction
- Revenue drive of the podcast
- One piece of advice for someone who wants to start a podcast
- Some impactful things around the podcast and business
- The power of multi-channel marketing
- Greatest influence on Simon
- Simon’s advice to everyone regarding recruitment business
Links:
Website: https://treasurytalent.com/
Facebook: https://www.facebook.com/treasurytalent
Linkedin: https://www.linkedin.com/in/simonlynch1/
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