Sarah is the founder of Vantage Labs, a #digitalmarketing firm focused exclusively on serving the #recruiting industry.
With nearly 7 years working in the executive search and #recruitment space, both as a recruiter as well as running the operations of another marketing company, Sarah and her team recognize the importance of long-term #marketing strategies focused on brand positioning and building relationships.
Her clients use their services to boost brand awareness, build brand credibility and increase their digital presence in order to remain top of mind in their market and drive success.
We have very similar beliefs as to what makes an effective marketing strategy and we decided to talk about email marketing tips and tricks.
I am excited to pick her brain about email delivery, increasing open rates, growing an email list and the right content necessary to build a relationship with your list.
If you want to learn more about Sarah’s journey and some tips & tricks for email marketing then tune in!
In this episode:
- How Sarah got into the recruiting industry
- Creative ways to segment lists
- Crafting catchy subject lines
- Automating email campaigns
- What a lead magnet can do for you
- The best content to get your prospects to engage
Links:
Website: https://vantagelabs.io/
Linkedin: https://www.linkedin.com/in/sarah-catlett/
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Website: https://donniegupton.com/
Facebook: www.facebook.com/donnieguptonmarketingcoach/
Instagram: https://www.instagram.com/donniegupton/
