There is a common mistake I see recruiters make with their business development.
So here’s the typical story, whether it’s an individual recruiter or recruitment company.
You go out and you’re always hustling for business development.
Eventually you get these clients and then, for whatever reason, we take our foot off the gas of business development, even if it’s just a little bit.
And the reason is, is because naturally we make money when we place clients, and we wanna make sure that we’re pleasing our clients, by delivering quality candidates in a timely manner, right?
Which should be the priority.
But we need to think both.
We’ve gotta find ways to keep our foot on the gas with business development all the time.
And there’s a couple of reasons why.
First and foremost, when the best time to get new clients is when we have new clients because now we have this mindset of abundance, right, we don’t have this mindset of scarcity.
And whether we believe it or not, that shows up in our meetings. It shows up in our phone calls with our respective clients.
And so if we have this abundance mindset and we approach these clients about partnering with them, we can actually turn people away if they’re not the right fit.
We are in a position of power, whereas if our pipeline is empty, and we approach a client, we almost come off as being desperate, right?
So the most effective way and a most effective time to do our business development is when we are actually busy, because it’s gonna propel us forward that much faster.
It’s gonna keep and sustain momentum, right?
So if not, you’re probably on that roller coaster, hustle, hustle, hustle, get a client, hustle, hustle, hustle, get a candidate.
If you don’t do anything different, you’re gonna be on that roller coaster in your business forever.
So what you need to do is think about how are you really thinking about this, and a lot of times what happens is we get overwhelmed, and with the overwhelm we feel this feeling of like obligation, oh, I gotta make sure I fill these things, I have to do this, and we put pressure on ourself.
Instead we need to flip our mindset and we need to start thinkin’ about this is a great opportunity out of all these opportunities, and I wanna keep creating more opportunities, because, again, now I’m in this position of power I’m in this position of abundance.
I don’t know if you’ve ever had this happen to you before, but a couple years back when I wasn’t doin’ well financially, I went to the bank and I needed a loan.
The guy said you don’t have any money.
It’s the worst time to ask for a loan.
The best time to ask for a loan is when you have money, right, to prove your assets, can prove you can pay this thing off.
It’s the same thing with your business development.
The best time to do business development is when you’re busy, because it allows you to sustain that momentum.
It allows you to leverage your abundance mindset.
And you can really create an impact and scale your business.
There’s absolutely no way you can scale your business, if you don’t have your foot on the gas of business development 24/7.
Now depending on how your business is set up.
Some of you maybe running an individual practice.
Some people only have a couple recruiters in your boutique firm.
And this is the reason why we need to find more modern ways and leverage technology, inbound lead generation, automation, things like that.
To make sure that we can always actively be doing business development in the market, even if we don’t have the time to actually pick up the phone, and cold call, or do whatever, going out to networking events.
These are time consuming events, right?
But if we find these real proactive ways to stay active in the market, through content, inbound lead generation.
These are ways that we can really use to leverage our time, and stay active with business development.
And make sure that every single day, we’re out workin’ our community, lettin’ ’em know that they’re there, and staying top of mind to our market.
If not, you die, or you stay on this roller coaster.
Nobody wants to be on a roller coaster.
Get off the roller coaster.
Talk to ya soon.
