If you’re a recruiting agency owner, there are 7 Things You Need To Do To Build Massive Brand Awareness… While Attracting Your Ideal Clients
There are two types of recruiting agency leaders:
Ones that operate out of an old playbook (relying on referrals, cold calling etc.) Anyone that knows the current trends, knows these types will eventually go extinct.
The second type are the ones that can feel there is a massive shift going on in the industry – and they’re making smart adjustments to stay ahead of the curve
So here are the 7 adjustments recruiting agencies need to unlock a modern ‘magnetic attraction’ process that brings a steady stream of clients day after day. ..
# 1 LET GO OF THE OLD WAY
To truly build brand awareness and begin attracting clients, it takes a completely new way of thinking. Agency owners have to realize that times have changed – and people’s attention and eyeballs are in completely different places than they used to be.
So of course, the modern way is going to require a completely different way of execution.
People who try to hold onto the old way, never really go all in on new ways to improve themselves or their businesses.
“Buy in,” is the most important thing to making this transformation, because if recruiting leaders don’t believe in what they are doing….they won’t receive the results possible.
Say goodbye to the past and jump all the way in on a new way. Decide to move one from the comfortable into what works.
# 2 STOP CONFUSING YOUR NETWORK AND REFERRALS AS BRAND AWARENESS
Recruiting agencies are going to get nowhere fast using only their network and referrals to drive their business.
If the agency owner is the ONLY thing that is bringing in new customers and clients, they a few short years away from extinction at the current rate of change Blockbuster didn’t believe it. Newspapers didn’t believe it. Tower Records didn’t believe it.
But I’m here to tell the hard truth.
Referrals are usually the best business that companies can get, but let’s face it…
They are not predictable, not frequent enough and not engaging with enough new prospects to truly build a sustainable recruiting agency that pays recruiting agencies the money they want
Being known only to their existing client base and referrals is not enough.
Recruiting agencies need to be actively building new audiences everyday on multiple platforms.
# 3 AIM SMALL, MISS SMALL
The days of the generalist recruiter are over.
Yes, I said it.
I know most recruiting agencies can fill any role in town…
I get it.
But what they can’t do as a generalist is build a deep connection with their audience online.
The issues isn’t in the ability to recruit, it is in the ability to do business development in a more efficient way.
If their message appeals to everyone… it appeals to no one. And they get lost in the noise.
Recruiting agencies must clearly define a target market in order to be the big fish in the small pond.
Getting this right is crucial for their success in building brand awareness and attracting prospects to them.
Recruiting agencies must fight to be RELEVANT
#4 BUILD A POND
To build MASSIVE brand awareness, it takes time and money.
The first thing agencies need to do is commit to putting in the time to build an audience. This doesn’t happen overnight and quite honestly, it’s why most agencies fail in the lead generation game.
Why?
We want results tomorrow and if we don’t get them….
We QUIT.
If recruiting agencies take the time to develop relationships with their audience there is a fortune that awaits them.
Now, if they had all the money in the world they wouldn’t worry about building a pond because they could afford to build brand awareness to everyone… like Apple.
But the reality is, most recruiting agencies don’t have the budget to market to millions of people.
But here is a secret. The right message to thousands of people through time will give recruiting agencies an empire.
How are recruiting agencies building an audience (pond)?
They start with a lead magnet.
# 5 SWARM THE MARKET
Recruiting agencies that are solving their lead generation challenge for good and building massive brand awareness in their niche are showing up everywhere in their market.
I know there is so much noise in the marketplace and it has never been more difficult to cut through that noise.
Yet so many recruiting agencies rely on one email or piece of content to get them results.
There is no chance of building a lasting brand this way.
Agencies need to commit to a multi-channel approach and really swarm their market.
They need to be seen everywhere and they need to be seen often to really build brand awareness.
LinkedIn, Email, Facebook, and Display ads should be a part of the game plan.
Remember, recruiting agencies are not just competing against their competitors….
They are competing for attention.
Get this right, you’ll never go hungry. But the timeline is short – and if you get this wrong. You’ll be left behind.
# 6 LEVERAGE AUTOMATION
Recruiting agencies need to automate their lead generation. Swarming the market takes work.
And having the ability to predictably attract new leads, while systematically turning them into customers is the key to growing any recruiting agency.
Recruiting agencies that have automated lead generation have the ability to focus solely on finding top talent.
This ultimately leads to more prosperous relationships long term and eliminates scarcity.
When recruiting agencies have new opportunities coming down the pipeline, they can say no to the scraps everyone else is working on and build strategic partnerships.
The best part about automation is that it has no feelings and no emotions.
Automation doesn’t need to dig deep on challenging days; it just does what it’s supposed to do.
If they are constantly “hunting things down,” you’ll always be on what I call “The Revenue Roller coaster.”
They deserve better than that.
#7 BE AUTHENTIC
The days of stiff corporate marketing are over.
People are craving “real” these days.
There are so many companies out there spreading the same exact message and people are tuning them out.
Recruiting agencies need to pull the curtains back and let their audience see who they really are…
Because being authentic builds deeper connections and deeper connections turn into strategic partnerships.
Partnerships drive revenue and revenue brings freedom.
Recruiting agencies should not try to be something they aren’t.
They should be 100% authentic and they will become a magnet in their niche.
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Those are the starters to building MASSIVE brand awareness and generating a steady stream of clients day after day….
I have lots more, but I have to get back to helping my clients.
Recruiting agency leaders that want to jump ahead of the curve and want my help… message me 🙂
AND… if you’re still here… hit like/comment/share.
