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Alpha Advantage Football

Mental Performance Coaching for Football Players

One missed assignment should cost you one play. For most players it costs a series, sometimes a quarter. The difference is not toughness. It is whether you have a reset you can run before the next snap.

Donnie Gupton played Division I football at the University of Nevada and now coaches football players from high school to the NFL Draft process. Alpha Advantage installs a game-day operating system so you play calm, confident and decisive when it matters.

Book a Free Mental Performance Session

What football players come to us with

  • Overthinking and anxiety before games
  • Confidence that disappears after a bad rep or a benching
  • Playing tight in big moments instead of playing free
  • Being too amped on Saturday, or too flat
  • Bad sleep the night before

Your game-week plays

You do not get ideas. You get plays you can run under pressure:

  • Pregame lock-in: a 2 to 5 minute routine that switches on your game-day identity.
  • Post-mistake reset: 60 to 90 seconds from a mistake back to your assignment.
  • Halftime reset: a fast way to clear the first half and lock in the second.
  • Night-before downshift: a routine to calm your body and sleep.
  • Game-week rhythm: reset and review early in the week, confidence and pressure rehearsal midweek, calm and recovery before game day.

Built inside a Division I locker room

Donnie has worked inside the University of Nevada football program, with players from the quarterback room to the defensive line.

“Donnie Gupton has been a tremendous asset to our football program at the University of Nevada. His innovative and creative coaching through the Alpha Advantage has produced tangible, impressive results, not only with our student-athletes but also within our coaching staff.”

Jeff Choate, Head Football Coach, University of Nevada, Fiesta Bowl Champion

“Working with Donnie completely changed how I handled anxiety and overthinking before games. Through visualization and mental routines, I learned how to stay calm, focused, and play free under pressure. This past season, I led the Mountain West Conference in turnovers.”

Murvin Kenion, Safety, University of Nevada, 2nd Team All Mountain West, Team Defensive MVP

“Donnie helped me and my mental game big time. He allowed me to play more confidently, which changed my game.”

Dylan Labarbera, Edge, University of Nevada, 1st Team All Mountain West, Team MVP, Nation Leader in TFLs

Every position, every level

Quarterbacks who need to stay composed after a turnover. Defenders who need to play fast without fear. Linemen who need to stay locked in for 70 snaps. High school players chasing a scholarship, college players chasing a starting job, and players preparing for the draft.

Make yourself automatic under pressure.

Book a Free Mental Performance Session

Want to start smaller? The Reset is a short course that teaches the 60-second mistake reset for $47.